So we have all seen this new 3D craze that movies are going through. It seems like every movie coming out has to be shot in 3D. Movies that don't even look like they need to be in 3D like Kung Fu Panda 2, Step Up 3, or Toy Story 3. I can understand an action adventure movie like Avatar, Tron, or Resident Evil: After Life. I know I don't personally want to pay an extra $3 to the already outrageous movie ticket prices to see something like Kung Fu Panda 2 in 3D.
But anyway, this craze is now moving into our homes. This last Christmas we saw 3D televisions being sold, trying to break into the market and get consumers to transition to 3D television. Today (Sunday Feb 13th, 2011) markets the first time 3D shows are aired 24/7 on a new network called 3net which is only found through DirecTV, Comcast, and Time Warner Cable. 3Net is offering 11 original programs and hopes to add concerts and films later this year.
But the question is will this catch on? Do consumers really want to transition to 3D TV? Bryan Burns who overseas ESPN 3D says that we went through the same thing with HDTV just recently. So there is potential for this to transpire yet I am suspicious of the success. I am quite happy with my 2D television and not spending more money on transitioning to the new 3D television, which would include at least a $2,000 television (likely more), $100 (or more) 3D glasses, and paying for the special programing (DirecTV) to receive the channels. Yep, I'm just fine with 2D.
However, where 3D could really take off is in sports. I remember a few years ago when USC showed the football team in 3D an the Galen Center. I could not attend because of basketball, however, I heard many fellow students rant and rave about the experience. Felling like they were right there on the field and in the stadium giving it a completely different experience than from their living room.
Sporting events are a popular American past time, whether going to the arena or watching in the comfort of their home. The emergence of 3D sports television could mean a completely different revenue stream. I could see programing becoming more expensive to purchase for the leagues if the networks price programing higher, thus putting a dent in the league's revenues. Just like movie theaters do. I feel like networks will benefit the most from 3D television.
But overall, 3D television is an interesting new craze, it'll be interesting to see where it goes. Whether it will be a success like the DVD was from VHS or less of a success like Blu-Ray was. What are your opinions?
Well I agree with you, Kari. I don't want to pay for 3D for every movie I watch or to view it on TV. I hope it doesn't catch on. The occasional movie in 3D makes it special for exciting movies like Avatar, but to have 3D all the time now makes it monotonous. They could explore the occasional sport veiwing in 3D like the Superbowl, NBA Championship, etc. Now that would be fun.
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